The Bridge

Written for one person with a real point of view.

Long-form pieces on getting found and starting conversations on LinkedIn. Each one has a question for a title, opens with a straight answer, and ends with something you can do this week. No task force required.


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The AI Search Series.

LinkedIn published a 36-page guide on getting cited by ChatGPT, Gemini, Copilot and Perplexity. It was written for marketing departments. This series is the version for the individual expert.

Edition one · 2 September 2026 · 9 minute read

How does one person get found in AI search on LinkedIn in 2026?

LinkedIn's own AI search guide, translated for one person. 75 percent of AI citations come from individual profiles. Nine steps, one checklist, no task force required.

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The long version, for people who want the working shown.

Cover of The Invisible Expert's Field Guide to AI Search, 2026 edition, by Kenneth Nel
The Bridge · AI Search Series · Edition one

The Invisible Expert's Field Guide to AI Search

How one person gets found by ChatGPT, Gemini, Copilot and Perplexity on LinkedIn in 2026, without a marketing department, a task force, or a single line of automation. Read it once front to back in about twenty minutes, then work from the one-page checklist and the ninety-day sequence at the back. Every figure is credited to its original source.

21 pages · 7 MB · No email required
Also

The week-by-week version lives on LinkedIn.

Articles are the long form. The LinkedIn Survival Guide, our newsletter, is where we write up what we are seeing across live client accounts each week: what the numbers did, what the platform changed, a message that worked, and one thing to stop doing.

See the LinkedIn Survival Guide →
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Reading about it is the easy part.

If you'd rather have the reconnecting run for you while you get on with the work, start with your Visibility Score and we'll tell you which tier fits.