LinkedIn in the Wild
Not theory. Not last year's advice recycled with a new headline. This is the newsletter where we write up what we are seeing across live client accounts, week by week. What LinkedIn rewarded. What it quietly stopped rewarding. What broke. What we changed because of it.
Every issue goes out on LinkedIn first, and gets archived here.
The newsletter is published on LinkedIn. Subscribing there means each issue lands in your notifications the moment it goes out, and you can read it without leaving the platform it is about.
No sequence. No funnel. No download that turns into six emails about a webinar. It is a newsletter. You read it or you do not.
What lands in it
We run outreach on live accounts every week. That means we find things out before they turn into advice everyone repeats. This is where we write those down.
Acceptance and reply rates across real accounts. When they move, we say so, and we say why we think they moved.
LinkedIn does not announce most of it. We notice it in the data first, usually about three weeks before anyone writes a post about it.
Or one that did not. Pulled apart line by line. The failures are more useful and they are the ones nobody publishes.
There is always one. Usually something a tool told you was a best practice in 2023 and nobody checked since.
The archive
Issues are published on LinkedIn and cross-linked back to this page as they go out. The archive fills up from here.
Subscribe on LinkedIn and it will find you when it goes out. It will be archived here the same day.
Want an issue on something specific? Tell us what you are stuck on. It is usually the thing three other people asked about the same week.
The newsletter tells you what works. We are the ones who run it for you every week, by hand, on your account.
