What's working on LinkedIn now.
The newsletter where we write up what we are seeing across live client accounts, week by week: what LinkedIn rewarded, what it quietly stopped rewarding, what broke and what we changed because of it.
Four things, every issue.
We run outreach on live accounts every week. That means we find things out before they turn into advice everyone repeats. This is where we write those down.
What the numbers did
Acceptance and reply rates across real accounts. When they move, we say so, and we say why we think they moved.
What the platform changed
LinkedIn does not announce most of it. We notice it in the data first, usually about three weeks before anyone writes a post about it.
A message that worked
Or one that did not. Pulled apart line by line. The failures are more useful and they are the ones nobody publishes.
One thing to stop doing
There is always one. Usually something a tool told you was a best practice in 2023 and nobody checked since.
Every issue, kept here.
Every issue goes out on LinkedIn first, and gets archived here. Subscribing there means each issue lands in your notifications the moment it goes out, and you can read it without leaving the platform it is about.
The first issue is being written. Subscribe on LinkedIn and it will find you when it goes out. It will be archived here the same day.
No sequence. No funnel. No download that turns into six emails about a webinar. It is a newsletter. You read it or you do not.
Want an issue on something specific? Tell us what you are stuck on. It is usually the thing three other people asked about the same week.
Reading about it is the easy part.
The newsletter tells you what works. We are the ones who run it for you every week, by hand, on your account.