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What happens on your LinkedIn, week by week.

Nothing is sent until you have approved who it goes to. We spend the first month getting the target right, and here is exactly what happens.

Plenty of outreach services start sending on day one.

That is how accounts get restricted and how the wrong people end up in your inbox.

We spend the first month getting the target right and teaching LinkedIn that your account is behaving like a human.

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The first month at a glance

  1. Week 1

    Onboarding call, ICP built, profile fixed, targeting live

  2. Week 2

    Scripts approved by you, warm-up sending begins

  3. Week 3

    Warm-up complete, full volume at your tier's pace, up to 200 a week

  4. Then

    Replies inside about three days. You pick them up.

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Day one: the onboarding call

We welcome you in and we get a clear understanding of your ideal client. This is not a form. It is a conversation, because the language you use about your buyers is the language we will use to find them.

We ask you for seed clients. Real people you have already worked with and would happily work with again. Those seeds are what we reverse engineer to build a detailed version of your ideal client persona, rather than a guess dressed up as a strategy.

You give us your best clients, the deals you would take again, and honest words about who you do not want.

Kenneth Nel in a blue TDC hoodie, smiling

Week 1: ICP build and profile mapping

Two things run at the same time, starting on day one.

We build the ICP

From your seed clients we build the detailed persona. Roles, industry, company size, geography, how they buy, what triggers them, and the exact words they use about the problem before they know your terminology.

We map the ICP to your profile

Then we read your profile through the eyes of that persona. If something is missing, unclear, or still describing who you used to be, we update it. Your buyer will check your profile before they reply. It has to hold up.

Why parallel? There is no point sending requests to the right people from a profile that does not convince them.

You approve Sales Navigator, then the list

Sales Navigator setup

Once you approve the ICP, we set up your Sales Navigator searches against it. Not against a broad guess. Against the persona you signed off. We then share the search with you. One thing matters here and people get it wrong every time.

Use the link we send you, on your own profile. A Sales Navigator search link is tied to the account it was built on. Open it anywhere else and it will not work. If you are logged into a different profile, log out first.

We build the list

You approve the search, we build the list. Every name on it has passed through the ICP you signed off. If a name does not belong there, tell us and it comes off. The list is yours, not ours.

The rule: nothing is sent to anyone you have not agreed to.

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Weeks 2 and 3: warm-up, then full volume

The warm-up phase

Once you approve the final outreach scripts, sending starts. We do not go to full volume on day one. We send between 5 and 15 connection requests a day, randomised. Different counts, different times, no pattern.

This is deliberate. LinkedIn watches for accounts that suddenly behave differently. A profile that sends nothing for a year and then fires off two hundred requests on a Tuesday looks exactly like a bot, and it gets treated like one. The warm-up teaches the platform that your account is a person who has become more active. Your profile does not jump out.

Ramp to full volume

Warm-up complete, your account now carries the maximum your profile is allowed. In practice that lands at up to 200 connection requests a week. The ceiling is set by LinkedIn and by your account history, not by us, so we run to what your profile will take rather than to a number on a sales page.

Every request is sent by a person. No tools, no extensions, no automation on your account at any point.

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From there: replies, then conversations

You should see replies within about three days of running at volume. What happens next depends on you as much as on us. We send the thank-you. You pick up the reply.

Every acceptance gets a genuine thank-you and one real question. No pitch, no calendar link, no deck. When someone replies, you are notified, and you step in while it is warm.

Where we stop. We grow your network and send the thank-you. We do not run your conversations or close your deals. That part was always going to be you.

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Four things we need from you.

This is a done-for-you service. It is not a hands-off one. These four things are the whole ask.

  • Seed clients

    Names of people you have already served well. Without them the ICP is a guess.

  • Approval, twice

    Once on the ICP, once on the Sales Navigator search. Nothing moves until you say yes.

  • Profile access

    So we can make the updates the mapping surfaces, and so requests go out from your account as you.

  • You, when it is warm

    Someone replies, you answer. Conversations move at the speed you pick them up.

Clients, in their own words

“I started working with Kenneth as Linkedin felt like a black hole of hell and I wasn't getting the traction I needed to grow my business”

Nikki FinucanTransformation and systems. LinkedIn recommendation, September 10, 2024.

“I was targeting the highest-level executives at Oracle and was getting at least eight or nine responses out of the 30 new connections that I made immediately.”

Steve LewisLinkedIn coach for tech executives. LinkedIn recommendation, April 17, 2026.

“Since then, we’ve been seeing 7 to 10 warm conversations a month from people who’ve been following our journey.”

Austin ShrumCo-founder, search visibility. LinkedIn recommendation, July 1, 2025.

Read all 47 recommendations on LinkedIn

It's A Victory Worth Celebrating

Want to see what month one looks like?

Start with your Visibility Score, then bring your seed clients. We will tell you honestly whether the target is there.