Content Starter, from The Digital Collective
Look active on LinkedIn when they check.
We help founders who have gone quiet on LinkedIn post 4 times a month in their own words, from one short interview, so new connections find someone active and credible when they look.
$550 a month. No contract. Cancel any time.
New connections are going to check your profile. Right now there's nothing recent for them to find.
31 new people a week will look.
Bronze will put your name in front of about 31 new people a week. If the profile they find hasn't posted in a year, most of them will quietly decide you're not really here.
Back up your Bronze outreach with TDC
Interview
One short interview a month
We interview you for 30 minutes once a month. Every post comes from that conversation, so it sounds like you.
You approve what goes out.
“And if you are someone who says, “I will never do this myself. Help! Manage my LinkedIn presence,” he has you covered there too.”
Your monthly interview
- 30 minutes
- Your words, not ours
- You approve every post
Posts
Something to find when new connections look
Bronze brings new people to your profile. 4 posts a month make sure they find someone active and credible when they get there.
Content backs you up when people look you up. It won't bring in clients on its own.
“...we’ve been seeing 7 to 10 warm conversations a month from people who’ve been following our journey.”
Every month
Engagement
Seen where your clients already read
On each of your 4 posting days we leave 15 thoughtful comments, at least 15 words each, on other people's posts with real reach.
We never seed comments on your own posts.
“if you are feeling a little overwhelmed with LinkedIn or you think its just another social media platform full of hot air, self promotion and bluster - speak to Ken.”
Each posting day
Report
A report, and a coaching seat with Bronze
Every month you get a performance report. Running Bronze too? You also get a seat at the monthly coaching session.
The monthly coaching session comes with Bronze and Content Starter together.
“Coming from industry, I was quite 'old-fashioned' when it came to social media, lacking both knowledge and motivation to engage with it.”
Every month
- Performance report
- 4 posts published
- Coaching seat when paired with Bronze
How Content Starter keeps your LinkedIn active
Content Starter is a done-for-you LinkedIn content service: 4 posts a month, drafted from one short interview, in your own words, so the people Bronze is reconnecting you with see something worth trusting when they look you up.
One interview a month
One 30-minute interview a month. That's where the 4 posts come from.
We draft, you approve, we publish and engage
We draft the posts in your words, put them out, and engage on other people's posts on each of your 4 posting days.
You read the report
You get a performance report every month, and, if you're also on Bronze, a seat at the monthly coaching session.
Everything in Content Starter, on your LinkedIn
- 4 posts a month, drafted from one interview with you, in your own words.
- Engagement on your 4 posting days: 15 substantive comments each day, at least 15 words each, placed on other people's high-reach posts and profiles. We don't seed comments on your own posts.
- 1 interview a month, 30 minutes, where the month's posts come from.
- 1 performance report a month.
- When paired with Bronze: a seat at the monthly coaching session, 60 minutes on Google Meet with one of our coaches.
What it looks like a couple of months in
4 posts a month that sound like you, a profile that holds up the moment a new connection checks it, and, paired with Bronze, a monthly hour with a coach and other founders at the same stage working through real conversations together.
Who Content Starter LinkedIn content is for
Content Starter is for you if
- You're running Bronze, or about to, and want your profile to hold up when people check it.
- You want a light, consistent presence without a heavy posting schedule.
- You're comfortable being interviewed once a month rather than writing from scratch.
It isn't for you if
- You want to post 3 times a week or more. That's Content.
- You expect posts on their own to bring in clients. Content's job is to back you up when people look you up.
- You'd rather not be interviewed. Every post comes from a short conversation with you, in your own words.
The profile check that decides the reply.
A new connection from Bronze will look at your profile within a day or two of accepting. We've watched that moment decide whether a reply comes. Content Starter exists so there's something current there when they do.
- 80%increase in profile views for a client after consistent content, a real result
- 300%increase in impressions for a client who called LinkedIn a black hole before this
- 47public LinkedIn recommendations for Kenneth
Those results came from clients running a fuller cadence over time. Content Starter runs lighter on purpose, enough to keep a rebuilding profile credible while Bronze does the reconnecting. Four posts a month alone won't match those numbers, and we'd rather tell you that now.
What clients say
Word for word, from Kenneth's public LinkedIn recommendations.
“I was targeting the highest-level executives at Oracle and was getting at least eight or nine responses out of the 30 new connections that I made immediately.”
“If you're looking to quietly strengthen your presence online, especially in a senior or specialist role, Kenneth is well worth speaking to.”
“I started working with Kenneth as Linkedin felt like a black hole of hell and I wasn't getting the traction I needed to grow my business”
“It has resulted in my connections increasing together with engagement which then has led to having more client and introducer calls.”
“there are some things that you just DON'T know (or want to know... like Sales Navigator...), and in both these instances - Kenneth is my go to person.”
Questions people ask about Content Starter LinkedIn content
Why only 4 posts instead of 12?
Content Starter is built to pair with Bronze. Four posts a month is enough to keep your profile looking active while Bronze rebuilds your network. If you want a fuller cadence and a newsletter, Content runs 12 posts a month at $1,600.
What's the monthly coaching session?
It's for people running both Bronze and Content Starter. Once a month, 60 minutes on Google Meet, hosted by one of our coaches. You bring the conversations that came in and the ones that stalled, and work through them with the coach and everyone else on the call. Content Starter on its own doesn't include it.
Do I need Sales Navigator for this?
Not for Content Starter on its own. Bronze does require it, and this is built with Bronze in mind.
Can I do this without Bronze?
Yes. Content Starter is sold separately and works on its own. It's designed with Bronze specifically in mind, giving the new connections Bronze brings in something current to see, and the coaching session is only for people on both.
Will this replace a full content strategy?
No. It's built to be enough while your network rebuilds. If you want deeper cadence and a newsletter, Content is the fuller version at $1,600 a month.
How long before this actually starts working?
About 14 days to get the first interview scheduled and the first posts drafted and approved.
How much does Content Starter cost?
$550 a month. Clients outside the UK pay in US dollars with no UK VAT. UK clients pay in pounds, plus 20% UK VAT.
Am I locked in?
No. There's no contract. Content Starter is billed monthly in advance through PayPal, and you can cancel any time.
What do Bronze and Content Starter cost together?
$1,100 a month, billed as two $550 lines. We call it the Starter Pair: 100 requests a week, 4 posts a month and a monthly coaching session.
Is this ghostwritten?
It's built from your own words. Each post traces back to something you actually said in that month's interview, and you approve it before it goes out.
I need to think about it.
Good. Start with the free Visibility Score. Three minutes, and you'll know exactly what to fix first, whether or not you ever work with us.
Built to pair with Bronze.
Content Starter is priced and designed to run alongside Bronze ($550/month), giving the new connections Bronze brings in something current to see the moment they check your profile. Buy both and you're in the monthly coaching session with one of our coaches.
How we keep your account safe
A VPN set to your region
Every session runs through a VPN set to where you work, so LinkedIn always sees your account used from your part of the world.
Your time zone, your working day
We work your account during your normal working hours, so its activity keeps your usual rhythm.
A person, by hand
A person writes and leaves every comment by hand, at a human pace. No bots, no automation software.
Always talking
We stay in touch on WhatsApp between calls, so questions get answered quickly and nothing waits on an email.
Tick the three boxes, then start Content Starter.
When they look you up, give them something to find. Start the conversation.
That's where the month's posts come from.
It happens on the days my posts go out, on posts and profiles where my ideal clients already are, and we don't seed comments on my own posts.
$550 / month
Billed monthly in advance through PayPal. No contract. Cancel any time by email.
Tick all three boxes above to start Content Starter.
$550 a month, billed monthly in advance through PayPal. No contract.
Prices are in US dollars, with no UK VAT for clients outside the UK. UK clients see pounds plus VAT.