Content, from The Digital Collective
Your expertise on LinkedIn, every week.
We help busy experts who never find time to post turn one 30-minute interview into 12 posts and a newsletter a month, in their own words, so buyers see the proof the moment they look.
$1,600 a month. No contract. Cancel any time.
Every post has to sound like you. That's exactly why you've stopped writing them.
A silent profile says you're not here.
A profile that hasn't posted in months tells every new connection the same thing: this person isn't active here. The people you're connecting with check, and they draw their own conclusion.
Your expertise on LinkedIn, every week
Interview
Thirty minutes a month, in your own words
One interview a month gives us everything for the month ahead. No blank pages, and nothing that doesn't sound like you.
You approve what goes out.
“And if you are someone who says, “I will never do this myself. Help! Manage my LinkedIn presence,” he has you covered there too.”
Your monthly interview
- 30 minutes a month
- Your words, not ours
- You approve what goes out
Posts
Show up every week without writing a word
12 posts a month from your interview, about three a week, so buyers see your thinking whenever they check.
Content validates what people find. It won't bring in business on its own.
“...we’ve been seeing 7 to 10 warm conversations a month from people who’ve been following our journey.”
Every month
Newsletter
A newsletter that keeps you remembered
Included every month. No extra interview.
“if you are feeling a little overwhelmed with LinkedIn or you think its just another social media platform full of hot air, self promotion and bluster - speak to Ken.”
Every month
- 1 newsletter
- Built from your interview
- Published for you
Engagement
Seen in the threads your clients read
Every day we leave 15 thoughtful comments, at least 15 words each, on posts and profiles with real reach in your world.
We never seed comments on your own posts.
“It has resulted in my connections increasing together with engagement which then has led to having more client and introducer calls.”
Every day
How Content keeps your LinkedIn active
Content is a done-for-you LinkedIn content service. It turns one 30-minute conversation a month into 12 posts and a newsletter, in your own words, so your LinkedIn presence keeps compounding without you staring at a blank post box every week. Content's job is to validate what people find when they look you up. On its own it won't bring in business.
One interview a month
One 30-minute interview a month. That's where all the content comes from.
We draft, you approve, we publish and engage
We draft 12 posts and a newsletter in your words, put them out, and spend an hour a day engaging where your ideal clients already read.
You approve and read the report
You get a performance report every month, and you approve what goes out.
Everything in Content, on your LinkedIn
- 12 posts a month, drafted from one interview with you, in your own words.
- 1 newsletter a month.
- Daily engagement where your ideal clients already are: 15 substantive comments a day, at least 15 words each, placed on posts and profiles with real reach in your world. We don't seed comments on your own posts.
- 1 interview a month, 30 minutes, where next month's content comes from.
- 1 performance report a month.
What it looks like a few months in
12 posts and a newsletter a month that sound like you because they came from you, your name showing up in the threads your ideal clients already read, and a profile that confirms what a new connection hoped to find.
Who Content LinkedIn content is for
Content is for you if
- You want consistent visibility without personally writing every post.
- You're comfortable being interviewed once a month rather than writing from a blank page.
- You already have, or are building, a network worth posting to. Content pairs naturally with any network growth tier, and works on its own.
It isn't for you if
- You want posts that bring in business on their own. Content validates what people find. Network growth brings them to you.
- You'd rather not be interviewed. Every post comes from a 30-minute conversation with you, in your own words.
- You want something lighter to pair with Bronze. Content Starter is built for that.
Content that validates, not content that converts.
Most LinkedIn services sell content as the thing that converts. We've watched founders post three times a week for months and hear only from the same handful of people. Content works when it validates you at the moment someone looks, after a connection request or a conversation, and we build it for that job.
- 80%increase in profile views for a client after consistent content, a real result
- 300%increase in impressions for a client who called LinkedIn a black hole before this
- 47public LinkedIn recommendations for Kenneth
Results vary by starting point and industry. These are real client outcomes, and we're plain that they aren't averages you're promised to match.
What clients say
Word for word, from Kenneth's public LinkedIn recommendations.
“I was targeting the highest-level executives at Oracle and was getting at least eight or nine responses out of the 30 new connections that I made immediately.”
“If you're looking to quietly strengthen your presence online, especially in a senior or specialist role, Kenneth is well worth speaking to.”
“Coming from industry, I was quite 'old-fashioned' when it came to social media, lacking both knowledge and motivation to engage with it.”
“I started working with Kenneth as Linkedin felt like a black hole of hell and I wasn't getting the traction I needed to grow my business”
“there are some things that you just DON'T know (or want to know... like Sales Navigator...), and in both these instances - Kenneth is my go to person.”
Questions people ask about Content LinkedIn content
Is this ghostwritten?
It's built from your own words. Each post traces back to something you actually said in that month's interview, and you approve it before it goes out.
Will posting more bring in enquiries on its own?
No, and we won't pretend otherwise. Content's job is to validate your expertise the moment someone looks you up, after a connection request, a conversation, a referral. If you want content to generate interest by itself, pair this with a network growth tier. Network growth builds the network that content then backs up.
What does "engagement" actually mean?
An hour a day spent on other people's posts and profiles, specifically the ones your ideal clients already read, leaving comments substantial enough to actually be read, at least 15 words. We don't seed your own posts with comments. We put your name in front of an audience that's already gathered somewhere else.
Do I need Sales Navigator for this?
Not for Content on its own. It's only required if you're running Content alongside a network growth tier.
Can I do Content without Bronze, Silver, or Gold?
Yes. Content is sold separately and stands on its own. It pairs naturally with a network growth tier because posts give the people you're connecting with something to look at, and it isn't required.
What if I don't have anything interesting to say that month?
That's what the interview is for. It draws out what's actually happened in your work. You probably have more material than you think. You just haven't been asked the right questions.
How long before this actually starts working?
About 14 days to get the first interview scheduled and the first month's posts drafted and approved. Engagement starts building from the first post.
How much does Content cost?
$1,600 a month. Clients outside the UK pay in US dollars with no UK VAT. UK clients pay in pounds, plus 20% UK VAT.
Am I locked in?
No. There's no contract. Content is billed monthly in advance through PayPal, and you can cancel any time.
What do Gold and Content cost together?
$3,200 a month, billed as two $1,600 lines. We call it LinkedIn, Handled: 200 hand-sent requests a week, 12 posts and a newsletter a month, and weekly coaching.
I need to think about it.
Good. Start with the free Visibility Score. Three minutes, and you'll know exactly what to fix first, whether or not you ever work with us.
Content is half the system.
If nobody's actively growing your network with the people who should see your posts, Gold runs alongside Content as a separate $1,600/month line: 200 hand-sent connection requests a week and weekly coaching.
How we keep your account safe
A VPN set to your region
Every session runs through a VPN set to where you work, so LinkedIn always sees your account used from your part of the world.
Your time zone, your working day
We work your account during your normal working hours, so its activity keeps your usual rhythm.
A person, by hand
A person writes and leaves every comment by hand, at a human pace. No bots, no automation software.
Always talking
We stay in touch on WhatsApp between calls, so questions get answered quickly and nothing waits on an email.
Tick the three boxes, then start Content.
Your expertise, in your words, every week. Start the conversation.
That's where next month's content actually comes from. No Sales Navigator needed for Content on its own. It's only required if you're pairing this with a network growth tier.
They're the posts my ideal clients already read, and we don't seed comments on my own posts.
$1,600 / month
Billed monthly in advance through PayPal. No contract. Cancel any time by email. Your Sales Navigator Core seat is paid to LinkedIn separately.
Tick all three boxes above to start Content.
$1,600 a month, billed monthly in advance through PayPal. No contract.
Prices are in US dollars, with no UK VAT for clients outside the UK. UK clients see pounds plus VAT.