How it works

There are no leads on LinkedIn. Only conversations.

When you walk into a room, you don't count leads. You count people you could talk to. LinkedIn is the same. Here's the method we use to start those conversations, and the system we run to keep them coming.

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The method

The 4Cs

LinkedIn feels like one enormous task you never get to. It isn't. It's four smaller ones, done in order, every week. We run all four.

01 / Connections

Build the right network

The right people, not random contacts. We build a targeted list in Sales Navigator around your exact buyer, then send real requests by hand. No note, because a blank request feels human and converts better.

02 / Content

Make your thinking visible

One human-written post a week, in your voice, on your topic. Not AI fluff. Your thinking, made public, so the right people understand you before the first message ever lands.

03 / Conversations

Turn attention into dialogue

Every new connection gets a warm, human message. One genuine question, never a pitch. We earn the right to the reply first, then hand you the people who lean in.

04 / Coaching

Build it into a system

The whole thing runs on a weekly rhythm so it works when you're busy, not just when you remember. Consistency is the part everyone underestimates and the part that actually compounds.

The four Cs arranged as interlocking puzzle pieces around a 4C's hub. Connections: because you need someone to talk to. Conversations: building quality relationships and trust. Content: so you have something to talk about. Coaching: because everyone needs someone in their corner, taking conversations through social selling. — Four pieces. One system.

The system

Four steps. Three are ours. One is yours.

The only part that needs your time is the last one, and it's the part you're already brilliant at.

Step 01

We build your list

We set up Sales Navigator around your exact ICP and send 200 human-sent connection requests a week to the people you actually want to talk to.

Step 02

We make you visible

One human-written post a week, in your voice. Your thinking, made public, so people arrive to your profile already warm.

Step 03

We open the door

Everyone who accepts gets a warm thank-you message. Not a pitch. One real question: what made you accept?

Step 04

You take it from there

When someone replies, you're notified straight away. That reply is your warm conversation. You step in and do what you do best.

What you get every month

Everything, run for you. One flat fee.

800 targeted connection requests, 200 a week, human-sent to your ICP
Around 300 new connections added to your network
A warm thank-you message to every person who accepts
60 to 80 genuine replies from people who engaged
4 to 12 qualified calls, handed to you when interest is real
4 human-written posts, one a week, in your voice
Zero automation and zero account risk
A weekly update so you always know where things stand

The funnel

What a month actually produces.

When the targeting is right, the numbers follow a pattern. Here's the shape of a typical month.

800

Requests sent
200 a week

~300

Accept
30–45% rate

60–80

Warm replies

4–12

Qualified calls

These are benchmarks from real campaigns, not promises. Results depend on your ICP quality, your profile strength, and how you handle the conversations we surface. Targeting is upstream of everything: a good message on a bad list still fails.

Why human

LinkedIn's AI hunts automation. We give it nothing to find.

360Brew, LinkedIn's AI, is now trained to spot automated outreach. Automated tools don't just underperform, they get accounts restricted. Every request we send is sent by a real person, on your account, inside LinkedIn's guidelines. No third-party tools. No extensions. No risk. And because it's human, the reply rate is real, the conversations are real, and the opportunities are real.

No bots No automation tools No chrome extensions No account risk Sent by a real person On your account Inside the guidelines